George Cooke’s passion for curling goes far beyond his longtime participation at the club level. As the CEO of The Dominion of Canada General Insurance Company (now known as Travelers Canada), he was the driving force behind the creation in 2009 of the highly successful Dominion Curling Club Championship (now the Travelers Curling Club Championship), aimed at giving club-level curlers a chance to compete for a national title. In fact, as a member of the reigning club men’s champions at his home club — the Donalda Club in Toronto — he will compete in the Travelers Curling Club Championship playdowns this fall.

As well, The Dominion was active in other areas of curling, including youth camps, partnerships with the CCA’s Member Associations and sponsorships of high-performance curling teams. Cooke is an active member of the Donalda Club, where he coaches for Crestwood Preparatory College, and also is vice-president of the Toronto Curling Association.