New Holland named presenting sponsor of BKT Tires & OK Tire World Championship

A longtime partner of Curling Canada will have a presence in Canada’s Curling Capital, it was announced today.

New Holland North America will be the presenting sponsor of the BKT Tires & OK Tire World Men’s Curling Championship 2021.

The BKT Tires & OK Tire World Men’s Curling Championship 2021, presented by New Holland, is scheduled for April 2-11 at the Markin MacPhail Centre at WinSport’s Canada Olympic Park in Calgary — part of Curling Canada’s recently announced hub city series of events.

 ”New Holland is excited to be back in the rink with Curling Canada,” said Brett Davis, Vice President for New Holland Agriculture North America. “We look forward to another exciting year of competition and we’ll be wishing Team Canada the very best of luck in Calgary.”

New Holland, a world leader in the manufacturing and selling of agricultural and construction equipment, has been an Official Partner of Curling Canada and the Season of Champions since 2015, and took on title sponsorship of the Canadian Junior Men’s and Women’s Championships in 2018.

This year, with the Canadian Juniors cancelled due to the COVID-19 pandemic, New Holland will continue to show its support for curling as a presenting sponsor for the world men’s event, as well as remaining as an Official Partner of Curling Canada and the Season of Champions.

“New Holland has seen great value in its investment into Curling Canada’s Season of Champions, and we see great value in such a truly supportive and loyal partner,” said Kathy Henderson, Chief Executive Officer of Curling Canada. “We couldn’t be happier or more thankful to see this partnership continue as we prepare to head to Calgary for our hub city events.”