Women & Girls in Sport
Women in Curling
Curling Canada is proud to be a leader in the space of gender equity and equality in sport, and is committed to raising the bar on desired impacts and positive outcomes for girls and women in curling.
The newly branded Women in Curling, previously known as the Women in Curling Leaders’ Circle, introduces a set freshly formalized and structured initiatives to foster greater female representation at all levels of curling. The rebrand reflects an evolved vision and a targeted strategic commitment to gender equity, diversity, inclusion and sport safety within the curling community.
The Women in Curling Executive Council is dedicated to helping create an equitable and inclusive curling system that empowers girls and women – as active participants and leaders – within and through curling.
Roadmap to Gender Equity in Curling – Setting up for success, this multi-year plan focuses on four key pillars – Healthy Participation, Strong Brand of Curling, Financial Health & Stability, and Organizational Excellence – to drive impactful change within the sport.
Roadmap to Gender Equity in Curling (2024-2028)
Women in Curling Facts & Figures
Athlete & Team Funding Policy
- Sport Canada’s funding for curling athletes is split evenly between genders
- Curling Canada’s National Training Program is split evenly between teams of each gender
- Women receive the same amount of prize money as men at the national championships and at the PointsBet Invitational
- Women receive the same amount of travel funding subsidies for all disciplines of curling at all events
Competitive Opportunities Equity
- All national championships are structured and formatted the same for women and men at each level of the sport (ex: U-18, U-21, U SPORTS/CCAA, Women’s/Men’s and seniors)
Broadcast & Visibility Equity
- Women receive the same amount of TV broadcast time as men at Curling Canada events
- Curling Canada Season of Champions (SOC) events feature approximately 270 hours of linear broadcast time with 135 hours dedicated to women’s sport
- The same equity is applied for the streaming of Curling Canada’s non-SOC events with approximately 150 hours of coverage dedicated to women’s curling.
National Girls and Women in Sports Day- February 5, 2025
Curling Canada is proud to be a leader in the space of gender equity and equality in sport. With its partner, Kruger Products, the title partner of the Scotties Tournament of Hearts, women in curling have defied the odds and achieved their dreams for 40 years and counting.
Women in curling receive equal opportunities, broadcast time and prize money. This bond between the women and girls in the sport means girls can dream to achieve anything they want to do in curling as a player, coach, role model and mentor.
On National Girls and Women in Sports Day, Curling Canada celebrates the positive impacts of women and girls in sports thanks to its partners, donors, volunteers, coaches and athletes.
“Curling has been such an important part of my life and it’s given me the opportunity to grow as an athlete, as a woman and as a parent. I see how my daughter carries herself on a sheet of curling ice, and I see her confidence growing with every game. That’s what our sport can do for young athletes.”
-Kerry Galusha, Northwest Territories
Girls Rock Program
Girls Rock – Facts & Figures
- 12 Member Associations will run a Girls Rock program during the 2023-24 season.
- The Women Curling Leaders’ Circle, in coordination with Curling Alberta, will run a Girls Rock program aligned with the 2024 Scotties Tournament of Hearts in Calgary. Sixty-eight participants are registered for the Feb. 17 session at the Calgary Curling Club!
- According to The Rally Report, only 18 per cent of women aged 16-63 participate in sports. Girls Rock aims to change that, using a female-led, female-participant program to create a safe and fun space to learn curling.
Click here for more facts on the Girls Rock program at the 2023 Scotties Tournament of Hearts!
Girls Rock – Register!
Calling all girls aged 9-16! Bring your besties and come try the great sport of curling! Test your skills on and off the ice. And have a great time “throwing rocks” during this female-led, female-participant, curling experience. Register for this FREE event!
Click here for more information
Girls Rock – Learn More!
Girls Rock shares the extensive benefits of sports involvement, including developing on-ice skills in a safe, welcoming and non-judgemental environment. Learn more about how it is being implemented across Canada in 2024-25.
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Gender Equity Campaign
Along with our partners at Canadian Women and Sport, we stand beside and support our female athletes in their pursuit of excellence through every challenge they face as women in sport.
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